Kicks Count

  • Kicks Count
Category
Graphic Design, Photography, Social Media, Web Hosting, Website Design
About This Project

Website design and maintenance with Vibrant Pulse has help Kicks Count reach goal after goal. The UK has the second highest stillbirth rate in the developed world which is why Kicks Count (formally Count The Kicks) are working hard to empower mums-to-be with knowledge and save little lives. Since we heard about the charity back in 2014, we have been working with them to produce a website design and printed media to help spread the information they provide.

When we first started working with Kicks Count, traffic levels were around 36,500 hits per year. With Vibrant Pulse this has now increased to over 1 M hits per year. Kicks Count, is one of our larger sites we operate with over 500 web pages which presents a navigational challenge all of its own. The result is a user-friendly website, easy to navigate, with constant tweaks to maximise how users find information. Our results were awarded “website of the week” in a national paper.

We started working with Kicks Count just before a National Television appearance on ITVs prime time show, “Surprise Surprise”. As a result of the TV showing, we expected a massive increase in traffic to their site, thus it was a priority for us to optimise the website expeditiously within the 2-week deadline we had. We were able to increase, by a massive margin, the number of people viewing the website and raise some much-needed money for the charity through donations and the eCommerce store. About a year after this, we were at the forefront of their rebrand from Count The Kicks to Kicks Count with the redesign of the website, logo and printed material.

Kicks Count is on a long-term program with Vibrant Pulse to maximise the amount of traffic to the site and optimise its flow to the key area of the website. This includes a new section for dad’s-to-be which we identified as an important resource to make available. It is with these changes, we have now got a website handling over 1 M hits per year.

We now host the website on our own servers, which lead to an increase in site speed, and increased visitors with a developed CDN network. Additionally, we have slashed their printing costs which are distributed nationwide, and are coordinating a recycling network of local businesses to act as collection points to continue to support them and their work.

We are extremely proud to be working with Kicks Count.