This year saw the return of the Exmouth Kite Festival after a two-year break. Vibrant Pulse was approached by the event organisers to come along on the journey to develop the social marketing to ensure it was a flying success.
The result of many months’ hard work is the creation of a very strong visual identity for the festival, encompassing new forms of marketing, including a successful social marketing campaign with PPC which has seen a reach of several tens of thousands of people and just shy of 2000 people liking the Facebook page in a couple of months. We were only expecting 1000!
The festival has seen thousands of people attend, with dozens of local traders and support from local businesses with sponsorship; all profits go to local charity groups.
After the 2 year break, we are very pleased with the results for which we are building upon ready for the next festival.
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